Look T

Description:

The power of the press in fashion was greatly undermined in the 1970s. No longer could a designer—or the press—declare a style popular, like Dior had done with the “New Look.” The public would make their own decisions. While the fashion press pushed for the midi skirt in the early 1970s, the mini skirt remained in fashion. Hot pants also came into fashion during this time, while maxi skirts gained some popularity in the late 1970s. With women’s liberation and second-wave feminism, alongside implementation of Title IX and greater inclusion of women in sports, women’s fashion in the ‘70s saw increased affinity for health and fitness. The long, lean figure remained desirable, but now included the addition of toned muscle. Women’s manipulation of their bodies shifted from external controls, such as corsetry and girdles, to internal controls, such as diet and exercise, and allowed for revelation of bare midriffs and legs.

Date:

ca. 1970

Collection ID:

CCTC #97.02.08

Notes:

Donor Unknown

Exhibit Tags:

Garments