Fashion

Dr. Brothers’ expertise was far-reaching, particularly as it related to women’s lives. In the 1960s through 1980s, this meant that she was involved in the world of fashion and design. She was a hired consultant for interior manufacturing companies such as Magee Carpet Company. Her show, Living Easy with Dr. Joyce Brothers, was produced and sponsored by Trevira fabric. She offered advice on creating a calm environment through colors and the psychology of how one dresses, and joined the Garanimals marketing team to help promote self-image and choice for children. Some of her cameos, including her appearance in Troop Beverly Hills, involved her in a fashion show or discussing fashion.

Trevira newspaper advertisement, 1973.
Trevira newspaper advertisement, 1973.
Trevira fabric advertisements, circa 1973. (1 of 2)
Trevira fabric advertisements, circa 1973.
Trevira fabric advertisements, circa 1973. (2 of 2)
Trevira fabric advertisements, circa 1973.
Living Easy with Dr. Joyce Brothers show tickets, 1973.
Living Easy with Dr. Joyce Brothers show tickets, 1973.
Garanimals. "Clothes and a Child's Self-image" booklet, 1972.
Garanimals. "Clothes and a Child's Self-image" booklet, 1972.
I'm a Zebra Pant, Garanimals clothing tag, 1972.
Garanimals clothing tag, 1972.
I'm a Hippo Pant, Garanimals clothing tag, 1972.
Garanimals clothing tag, 1972.
I'm a Hippo Shirt, Garanimals clothing tag, 1972.
Garanimals clothing tag, 1972.
Magee Carpet Company newsletter, circa 1965.
Magee Carpet Company newsletter, circa 1965.
Dr. Joyce Brothers. "Color Secrets every wife and mother should know,” circa 1970.
Dr. Joyce Brothers. "Color Secrets every wife and mother should know,” circa 1970.
Dr. Joyce Brothers. "Appearance: More Than Meets the Eye"; pamphlet circa 1986-1987.
Dr. Joyce Brothers. "Appearance: More Than Meets the Eye" pamphlet for Cosmetic, Toiletry, and Fragrance Association, circa 1986-1987.
Photograph of Brothers speaking at an event for Vogue, circa 1985.
Photograph of Brothers speaking at an event for Vogue, circa 1985.
Newspaper advertisement for Living Easy with Dr. Brothers, 1973.
Newspaper advertisement for Living Easy with Dr. Brothers, 1973.
Photograph for Magee Carpet Company, circa 1965.
Photograph for Magee Carpet Company, circa 1965.
1,001 Fashion and Needlecraft Ideas magazine, 1971.
1,001 Fashion and Needlecraft Ideas magazine, 1971.
Trevira Times with Brothers on cover, [1972].
Trevira Times with Brothers on cover, [1972].
Living Easy with Dr. Joyce Brothers aired in 1972. She discussed the latest season’s fashions with celebrity guests, in addition to relationship and family advice. The show was produced by Hoescht Trevira Fibers. The company hired Al Hirschfeld to draw a caricature to be used as publicity for the show, a design which was also used for later projects by and about Dr. Brothers.
Advertisement for “Living Easy with Dr. Joyce Brothers,” circa 1973.
Advertisement for “Living Easy with Dr. Joyce Brothers,” circa 1973.

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